Last week we spoke about how you can quickly generate more social media traffic this year.
From being a cost effective traffic source, to allowing you quickly become a thought leader, social media is an added strategy that you simply must use in 2015.
Now, we’ve established that ‘doing social’ is not just about Likes.
Getting repins and retweets of your content simply doesn’t constitute social media marketing, (there are bots that can do that). We also know that many small business owners don’t have the time and resources to devote to learning how to use multiple platforms. This leads to the use of third-party apps to post content, buying fake social signals and posting untargeted content. These are measures that will only lead to fan disengagement and potential ban from social networks.
The best use of social media is to develop and nurture relationships and as a channel for customer service. Research shows that people are more prone to complain than compliment and up to 50% more likely to share a negative experience than a positive experience.
Using social media the right way can be tricky; which platform do you start with?
What should the budget be? How do you use more than one platform? The following tips will help for boosting your social media marketing.
1. Convert Email Subscribers to Fans.
Think about it, they are already engaged with your brand; they may have even bought from you already. Turning satisfied customers into social media advocates will require some effort from you. Make it easy for them by:
- Adding social links to order pages.
- For your new sign ups, include links to your profiles in welcome emails.
- If you have the data that shows that a certain platform works better for your business, it becomes easier to funnel customers in that direction.
2. Turn Data To Profits.
Data from social media campaigns can influence your marketing campaign. More and more people are using social media as a search engine. The 18 to 23 year demographic, uses social media 50% of the time to influence buying decisions. Knowing this, your business may need to re-think their strategy, especially when trying to attract a younger audience.
Social networking can offer precise data about who views and who responds to your content. On Facebook, it is relatively easy to get data on:
- The age of people who like and comment on pages.
- How often they interact with content.
- Their hobbies, jobs, interests etc.
- The other pages they liked and are interested in.
3. Use Local Details with Your Social Media Presence.
Small and medium business can target their marketing down to their local region, using social media. To make it easier for your customers to find you:
- Include details such as name, address and phone details on your social media profile pages. Use maps within the platform to tag your business locations.
- If you have multiple branches of your business, create separate websites or blogs for each of your branches. Then create complete social media profiles for each of these mini sites. If you provide content targeted to that region, it will help increase rankings for that branch/region.
- Remember to include the full local NAP details for each these mini websites. Again, each page should have proper local NAP details and business descriptions
4. To Automate or Not.
Auto-publishing is an absolute no-no. We get it that managing social media can be a lot of work, especially across multiple platforms. It can also be tough when you have limited resources. This has led to the use of third-party apps to help generate and carry on conversation. But relying solely on these can cause more problems than they solve.
Social media is about communicating with people, preferably in real time. Allowing completely automatic posting removes any human interaction, even if it’s a post you created yourself. There is a marked difference between scheduling content and auto-publishing content.
5. If you use LinkedIn, adding these tips will put you miles ahead of your competition.
- Constant posting of content; yours and curated content. Curating content, (with proper attribution) shows you aren’t selfish and are willing to share helpful content. It also helps to expand your network/relationships as you share the works of influencers in your industry.
- When you can, use interactive content as click-bait. Include a strong call to action, at the end of any content you share.
- Fully optimise your LinkedIn presence. Sell your business more effectively by showing prospects what you can do for them and how you can help them.
Social media doesn’t have to be time consuming or expensive.
It starts with knowing your customers and where they spend their time online. Having a plan that gives them the type of content they want, as well as responding to their queries and complaints will do more for you than setting up an auto-posting schedule. Search and More Ltd. creates custom marketing campaigns for clients. Is you goal more leads or more revenue? Contact us today.