It’s still a mystery to many. Although it the most exciting new platform around.
Truth be told, I’m not sure many brands have yet got the hang of Google+. Here are a few tips to get you started:
Know the Platform.
G+ is in the main an unknown entity. One that is still growing and is still holding all its cards very close to its chest. The real potential is yet to be realised. What we do know, however, is that the tools, tricks and apparatus on the platform have attracted photographers and a tech-friendly crowd. Posts tailored to these audiences tend to go down well. Why? Because it’s a network that offers people the chance to directly connect. Which offers key influencers. The question for you as a business is really to ask whether you could collaborate with another brand to get visibility and share a voice?
Watch, learn and search.
First things first: soak it all in. If you don’t understand the beast then wait until you do. It’s the same with any social platform. Find out what people are saying about your brand and wait until you are equipped to start a conversation or simply be part of one. Look at how are people building their community and how they are working towards sponsorships. After that all you need to do is ask and listen to feedback from your followers and try and align yourself to your peers.
An Optical Promotion.
Visibility is the promise of G+. Video and photo content find them selves very much at home here. You only need to look at the ‘What’s Hot’ section on G+ to sense that text messages just aren’t going to cut it. So, if you’re a brand without an arsenal of visuals it’s still well worth considering what simple assets you can use to catch the eye. Or maybe you could go one further. Video hangouts are also a key feature and a powerful way of letting users have a very direct connection with you. Cadbury’s have done well to utilise these hangouts and used them to collaborate with fans.
I’ll be looking at how to measure G+ in more detail throughout the year. It’s always important to think about how you can measure success because then as a platform develops you will have a clear view as to how successful you are.
I’ll be keeping my eye on G+ throughout 2014 and keeping you updated with the latest development. Definitely one to watch.