Twitter has been slowly rolling out new features on its platform in recent weeks in order to improve the user’s experience on the social media platform.
A new group messaging features has been received well by marketing professionals, but it’s the new video camera application that has sparked the real interest amongst social media marketing professionals. The two new applications were announced by Twitter several weeks ago, but as yet all users do not have access to them.
The first new application allows Twitter users to participate in group direct messages.
The group direct messages feature allows users to have a private group conversation with up to 20 other Twitter users at a time. Photos, links, emojis and shared tweets from other users can be added to the message as desired. So it will no doubt be popular and should prove to be a useful tool for social media marketing.
The new group direct message capabilities could potentially give social media marketing professionals an even greater reach on Twitter. Marketers can add their followers to the group message and those followers can add their followers and so on. (However, it’s important to note that any user blocked by any of the other participants cannot be added to the group discussion.)
Followers will receive a notification telling them they have been added to the group. They can then decide whether or not to choose to participate in the group discussion. Should they choose not to participate, they will still be able to see the messages from the other participants in the group.
The second Twitter feature provides a new way for users to capture, edit and share video from within the Twitter platform. This is a much simpler and better way of uploading video footage. Previously users had to create a video using a smartphone camera, then upload it to Vine, Vimeo, YouTube, or some other video hosting service before sharing it on Twitter. Twitter’s new video camera will no doubt change the way many brands use video on the platform.
Users will be able to use Twitter’s new video camera to capture and upload 30-second videos that will display as a thumbnail in your followers’ feeds. To access the video, followers will need to click on the thumbnail link.
How can your business make best use of Twitter’s native video?
- Ask your followers to share their videos. As the feature makes it simple to upload and share videos, ask your followers to share videos of them using your products with your audience, or ask for video testimonials.
- Show off your products. Videos will give your business the opportunity to show potential clients or customer samples of your work or the products and services you offer. Twitter’s 140-character limit makes giving detailed explanations impossible. Video solves this problem: If a customer is wondering how to use a product, recording and sharing a quick demonstration shouldn’t take more than a minute or two.
- Get personal. You can upload those impromptu moments that words often fail to capture adequately. Report from live events, give a whistle-stop office tour, or share your thoughts and ideas. This feature will no doubt go on to be one of the most popular features on Twitter.
- Share breaking news: Until now, breaking news has typically been shared via a link to a blog post. Now that you can create and share video in less than a minute, brands can relay this type of news much faster.