From online sales to business enquiries, Facebook is a wonderful place to find your target audience. If you’re new to Facebook ads, or you’re trying to convince your team to consider it for drumming up business, read on to learn the benefits.
Your customers spend most of their time on Facebook
Here are some facts for you. 80 per cent of online users is on Facebook. Even 65 per cent of adults over the age of 65 is there! There are billions of users, most of which check their page multiple times a day. No matter who your audience is, they are waiting for you on Facebook. Every. Single. Day.
The Targeting Capabilities of Facebook Are Exceptional
Whether you are searching for behaviours, interest, demographics, age or gender, there are many ways in which you can divide your campaigns to target different people in different ways. It’s worth creating different ads for different people as you will likely get better results!
Facebook advertising is measurable
After dividing up your audiences, you can measure your results to see what does and does work, which demographic is most responsive and more. You can see how many impressions, clicks and conversions you get from your campaigns, though you will need a conversion pixel on your website to measure the latter.
Facebook Organic Reach Is Pretty Much Dead
If you have a business page, you may not be aware that less than 0.5 per cent of your following will see regular updates. This is because Facebook has been reducing the visibility of business pages in news feeds. The only way to overcome this obstacle is through ads.
Facebook advertising increases website traffic
Facebook ads are also great for boosting website traffic. You can run a website click campaign to target your audience and send them to your website, which is great if you make many of your sales online.
Once you have discovered your most successful audience groups, you can create what is called lookalike audiences to reach new people that share similarities with your audience. These can also be built with conversion pixels, data from mobile apps, or simply your Facebook followers. You can also further define the size and targeting options to ensure your lookalike audience are ideal targets.
Remarketing is incredibly powerful
Once you have caught the attention of your audience through Facebook ads, you can return to them again later on! For example, say you have advertised a huge shoe sale and 30 per cent of those who clicked had a look around but didn’t buy anything. You can retarget them with more ads that will remind them to go back to your website and continue shopping, or show them items similar to what they have shown interest in.
Call Buttons Are Game Changers
When advertising to your audience, you want to make sure people have a reason to learn more about you. A call to action is essential if you want more customers. Whether it be sending you a message, calling your business or heading over to your website, you can create ads that encourage the user to turn to you for the services you offer.