The whole point of Continue reading…is to get your product or service out there in the public domain and get people to buy into what you’re trying to sell. The internet has opened so many doors for business, and it’s now almost inconceivable that any business can survive, let alone prosper, without its own website. The problem has always been how best to get your business seen and noticed. The ideal way, obviously is to optimise your business website, build a network of quality links and constantly update your site with quality content. That’s fine, in as far as it goes, but it takes time and commitment. Some businesses just aren’t prepared to wait for this organic growth: they’d much rather hit the ground running. Google cottoned on to this quickly and introduced PPC advertising through its AdWords application.