Much has been made of the algorithm changes Google has made to reflect the increasing adoption of smartphones and tablets for internet usage. ‘Mobilegeddon’ as it was euphemistically known, changed the face of Continue reading…, and has directly impacted on site traffic for many businesses which have seen their search engine rankings drop significantly.
It may seem a little premature to be talking about the New Year when we haven’t even had Christmas yet, but every business needs to look ahead and plan its strategies so that it will become bigger, better and more competitive.
When it comes to, the only platform most marketers tend to focus on is Google.
According to the latest report from online marketing group, Experian Hitwise, Google is struggling in the race to provide the best and most relevant search engine results. In the survey the online marketing group discovered that both Bing and Yahoo were far more effective at providing accurate and user-focused search results. By implication it suggested that Google, the world’s largest search engine was losing its grip. The question is, is that really true? Has Google shot its bolt, or are there more factors that need to be taken into consideration before such a dramatic conclusion can be reached? Continue reading…