How many times have you heard the mantra “Build a list, The money is in a list?”
Email is dead. That’s the claim from many of today’s digital marketers.
You’d think that the most important quality any marketing professional would need is the ability to empathise and understand consumers.
If you’ve bought into internet marketing in a big way, then you probably think that email marketing is past its sell-by-date. That’s what most of the ‘experts’ will tell you, and given the rise to prominence of social media and the wall to wall coverage of Facebook and Twitter, you’d be forgiven for agreeing with their stance. Yes, social media is undoubtedly all the rage – that’s a fact even the most curmudgeonly amongst us couldn’t argue with. But has email really had its day? Is it, as claimed, a dinosaur in this digital age? Continue reading…