If you’ve bought into Continue reading…in a big way, then you probably think that email marketing is past its sell-by-date. That’s what most of the ‘experts’ will tell you, and given the rise to prominence of and the wall to wall coverage of and , you’d be forgiven for agreeing with their stance. Yes, social media is undoubtedly all the rage – that’s a fact even the most curmudgeonly amongst us couldn’t argue with. But has email really had its day? Is it, as claimed, a dinosaur in this digital age?