Is Email The Dinosaur Many Claim It To Be?

If you’ve bought into internet marketing in a big way, then you probably think that email marketing is past its sell-by-date. That’s what most of the ‘experts’ will tell you, and given the rise to prominence of social media and the wall to wall coverage of Facebook and Twitter, you’d be forgiven for agreeing with their stance. Yes, social media is undoubtedly all the rage – that’s a fact even the most curmudgeonly amongst us couldn’t argue with. But has email really had its day? Is it, as claimed, a dinosaur in this digital age? Continue reading…