Nearly 1 In 2 Adults Now Use Mobile Internet

Every online business needs to know who its target audience is. More importantly, they need to know where they are and how best to reach them. We’re all aware that more and more people are now accessing the internet on the go, as it were, and checking out their favourite brands and websites via mobile phone data connections. The only problem has been that until now it’s been impossible to put an exact figure on these numbers. Well, the Office for National Statistics has now put a figure on this, and produced a survey which has found that nearly half of the UK adult population are accessing the internet on a daily basis via their mobiles. This will indeed be encouraging news for every business involved in internet marketing, or mobile website design. Continue reading…


1 In 2 Website Designers Choose To Ignore Mobile Users

internet marketing and company profitability is crucial in today’s increasingly competitive market. The more traffic that can be driven to any website, the more likely it is that some of that traffic will convert into sales. It makes sense therefore for website designers to drive as many users as possible to websites, and that means making the most of the ever-expanding and influential mobile market. However, it may concern some of the companies who are desperate to attract this traffic that it appears 1 in 2 website designers are failing to take mobile phone users into account and are not designing websites for mobile visitors. Continue reading…