Follow The Leader: Mobile Search Leads The Way On The Search Engines

The growth of smartphones and tablets has surpassed the expectations of even the most optimistic commentator this year. It’s now estimated that smartphone and tablet usage will overtake PC and laptop usage in the US before the end of the year. In the UK, Ofcom has just released its own study, the annual Communications and Marketing Report, which states that 1 in 3 UK adults own and use a smartphone on a daily basis. What this means for the marketing industry is that marketers will have to re-think their strategies and increasingly concentrate their marketing efforts on the mobile audience if they wish to continue to drive traffic to their sites. IBM’s recent study, The Mobile Sweep, has already identified that such mobile search strategies are already being adopted by some of the more forward-thinking companies. So, is your business forward looking? Have you already optimised your mobile search engine strategy to target this ever-growing market? Continue reading…