Nearly 1 In 2 Adults Now Use Mobile Internet

Every online business needs to know who its target audience is. More importantly, they need to know where they are and how best to reach them. We’re all aware that more and more people are now accessing the internet on the go, as it were, and checking out their favourite brands and websites via mobile phone data connections. The only problem has been that until now it’s been impossible to put an exact figure on these numbers. Well, the Office for National Statistics has now put a figure on this, and produced a survey which has found that nearly half of the UK adult population are accessing the internet on a daily basis via their mobiles. This will indeed be encouraging news for every business involved in internet marketing, or mobile website design. Continue reading…