What’s the difference between responsive and mobile-friendly websites?

What, more than any other device, has revolutionised the way we shop online? The answer of course is the mobile or smartphone. Smartphones have given us the power to shop and browse online wherever we are and whenever we like. The increasing use of smartphones and the escalation of mobile commerce have not gone unnoticed by the eagle eyes of Google. Google wants to make the online experience as good as it could possibly be for users so it adjusted its algorithms in April this year to account for this. Continue reading…


Is Google ploughing a lone furrow in targeting non mobile-friendly websites?

Much has been made of the algorithm changes Google has made to reflect the increasing adoption of smartphones and tablets for internet usage. ‘Mobilegeddon’ as it was euphemistically known, changed the face of SEO, and has directly impacted on site traffic for many businesses which have seen their search engine rankings drop significantly. Continue reading…