Is AdWords Express The Right Choice For Your Business?

The whole point of internet marketing is to get your product or service out there in the public domain and get people to buy into what you’re trying to sell. The internet has opened so many doors for business, and it’s now almost inconceivable that any business can survive, let alone prosper, without its own website. The problem has always been how best to get your business seen and noticed. The ideal way, obviously is to optimise your business website, build a network of quality links and constantly update your site with quality content. That’s fine, in as far as it goes, but it takes time and commitment. Some businesses just aren’t prepared to wait for this organic growth: they’d much rather hit the ground running. Google cottoned on to this quickly and introduced PPC advertising through its AdWords application. Continue reading…


US Senate To Examine The Inner Workings Of Google’s Search Engine Formula

There won’t be too many businesses who’ll admit to it, but many often search for their own businesses on the search engines. They do this not as a matter of vanity, but simply to check whether they have managed to reach, or more importantly retain first page ranking on the search engines. Now, you may wonder why businesses would waste their time doing this. Well, it’s simple enough really. Search engine rankings are vitally important for all businesses, especially small ones: if you’re not on the first couple of pages of Google, ranking for your chosen keywords, the chances are you won’t get the click through business you’re striving for. The problem is you can play everything by the book and optimise your website so that you are in a position to attract as much business as possible, but if the organisation that runs the search engine is constantly changing the rules and moving the goal posts, you could find yourself at a distinct disadvantage without even knowing it. Continue reading…


Could The Financial Services Industry Be Banned From Google And Facebook By The Office Of Fair Trading?

Any business should be able to advertise and market its products and services wherever and whenever it likes, right? That’s the belief most people will probably have. After all we live in a capitalist society which is underpinned by advertising and marketing. If a company has got the wherewithal to advertise, then it should be able to do so. It might surprise you, however, to discover that our perceived ‘laissez faire’ attitude to advertising, in other words the belief that anything goes, might actually be incorrect. Advertising isn’t the free and easy place we maybe thought it was; particularly if you ply your trade in the debt management industry. You might wonder why that’s important: well read on and you’ll see. Continue reading…


Google Officially Launches AdWords Express Service

It may have been trialled as a test product last autumn, but it’s now officially here. Google has launched the new AdWords Express service – a pared-down advertising option for SMEs. According to Google, this new product could prove to be a boom for any small business targeting the local market and also anyone involved in the field of search engine marketing. Adwords is expressly aimed at those smaller businesses that didn’t take up the Adwords baton and incorporate AdWords advertising into their marketing mix. Continue reading…