How Important Is The Use Of Video In Online Marketing

I don’t know whether you’ve carried out a Google search recently, but if you have, you’ll have noticed that the search engine is increasingly incorporating video results into its search listings. If you’re wondering why, then the reason is staring straight back at you. Anyone using the internet to market a product or a service has to use the most appealing and up-to-date methods available to secure their best possible search ranking. As it stands at the moment, video is the new thing: in fashion parlance, I suppose you’d say it was the new black. You might still hold on to old school values and believe that text marketing is the one and only way to secure conversions, but experts and the YouTube generation would profoundly disagree with you. Video is now one of the best and most impressive ways for any internet marketer to get information about their products out into the public domain. The question is why? Continue reading…


US Senate To Examine The Inner Workings Of Google’s Search Engine Formula

There won’t be too many businesses who’ll admit to it, but many often search for their own businesses on the search engines. They do this not as a matter of vanity, but simply to check whether they have managed to reach, or more importantly retain first page ranking on the search engines. Now, you may wonder why businesses would waste their time doing this. Well, it’s simple enough really. Search engine rankings are vitally important for all businesses, especially small ones: if you’re not on the first couple of pages of Google, ranking for your chosen keywords, the chances are you won’t get the click through business you’re striving for. The problem is you can play everything by the book and optimise your website so that you are in a position to attract as much business as possible, but if the organisation that runs the search engine is constantly changing the rules and moving the goal posts, you could find yourself at a distinct disadvantage without even knowing it. Continue reading…


High-Quality Content Can Boost Search Engine Rankings

We often hear it said that search engines are always on the look out for high-quality websites. They promote these sites and give them a higher ranking on the results pages. Google is renowned for pursuing this policy relentlessly after the algorithm changes of the Panda update. But have you ever considered what this actually means? What exactly is a high-quality website? Is it a snazzy-looking one with all the necessary bells and whistles that dazzles? Well, actually it might be, but that isn’t really the point. What Google and other search engines are looking for is high-quality content: content that’s relevant, interesting, unique and easy to read. Well, if that’s the case, then it should be easy enough to provide this, shouldn’t it? You might think so, but in fact providing unique and entertaining content for any website takes graft, determination and more than a little bit of skill. It’s got to be worked at and honed down to a fine art. So, how do you perfect the art of producing high-quality content consistently? Continue reading…


Will Social Media Brand Approval Outperform Search Ranking?

Here’s a question for you: is search engine ranking the be-all and end-all as far as you’re concerned, or has its importance been diminished by the emergence of social search? I ask this after reading an article in Marketing Week about Google+1 and its growing impact on search engine results. There was a time not that long ago when search engine rankings were the Holy Grail: the higher you ranked, the better you’d fare as more people would be directed to your website. Despite the constant algorithm tinkering by the search engines, the principle remained the same throughout: the greater the number linking to your content, the higher your ranking would be. However, social media has changed all of that big time. Continue reading…


SEO – Walking The Line

If someone makes you an offer that’s too good to be true, then the chances are it is. That applies in every walk of life. It’s particularly true of search engine optimisation. It doesn’t really matter what your line of business is, if you own a website then there’s a good chance that some unscrupulous SEO practitioners will try to convince you that they can get your website to the top of the search engine rankings with just a few simple tweaks. Obviously they’ll assure you that it’s all above board, but the truth of the matter is, it won’t be. They’ll employ one of a number of black hat techniques and that’s just asking for trouble. Sure, you might see an initial growth in the popularity of your website: you might even get a few conversions off the back of this. But, trust me – it won’t last. As soon as Google’s algorithm gets a sniff that’s something unsavoury is going on, then your website will be toast. So, if you are approached by one of these ‘get rich quick’ peddlers, is there anything you should be looking out for? Are there any tell-tale signs that something’s wrong? Continue reading…