High-Quality Content Can Boost Search Engine Rankings

We often hear it said that search engines are always on the look out for high-quality websites. They promote these sites and give them a higher ranking on the results pages. Google is renowned for pursuing this policy relentlessly after the algorithm changes of the Panda update. But have you ever considered what this actually means? What exactly is a high-quality website? Is it a snazzy-looking one with all the necessary bells and whistles that dazzles? Well, actually it might be, but that isn’t really the point. What Google and other search engines are looking for is high-quality content: content that’s relevant, interesting, unique and easy to read. Well, if that’s the case, then it should be easy enough to provide this, shouldn’t it? You might think so, but in fact providing unique and entertaining content for any website takes graft, determination and more than a little bit of skill. It’s got to be worked at and honed down to a fine art. So, how do you perfect the art of producing high-quality content consistently? Continue reading…


50% Of Companies Are Clueless About Search Engine Marketing.

It might come as a surprise to you that in a world in which we’d all like to think we’re internet-savvy, over 50% businesses admit they don’t really know what they’re doing when it comes to running their search engine marketing campaigns.

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