Are Search Engine Marketing and Search Engine Optimisation one and the same thing?

Ok then, hands up if you’ve heard the terms SEO and SEM? I guess most people have. We all know they stand for search engine optimisation and search engine marketing. But do we really know what they mean? Are they the same thing? Is one term interchangeable with the other? Well, you maybe surprised to learn that the majority of people do believe they are the same. Unfortunately, the majority of people are actually wrong on this one. Search engine marketing is in fact a complete marketing campaign strategy: search engine optimisation is simply part of this overall strategy. Confused? Well don’t be. It’s easier to understand than you might think. Continue reading…