What Lessons Can Social Media Marketers Learn From Kony?

What does the phrase social media mean to you? Is it simply a convenient way of keeping in touch with friends and family, a way of selling your products and services, or do you view it in broader, more laudable terms as a way to change the world we live in? Well, whatever your opinion, what can’t be disputed is that its strength lies in its popularity. Facebook’s user base runs into billions, and other social media platforms like Twitter and LinkedIn are doing their utmost to close the gap. Continue reading…