Last week, we showed you the common pitfalls that can occur when measuring social media marketing ROI.
If you’re a business owner and a relative novice at social media marketing, you may have dabbled with Facebook and found the whole experience slightly overwhelming.
Social media has come a long way in the last decade.
A surprising number of businesses are still confused about social media marketing.
53% of UK companies use the social media as a marketing tool which has to be a good thing, doesn’t it?
What does the phrase social media mean to you? Is it simply a convenient way of keeping in touch with friends and family, a way of selling your products and services, or do you view it in broader, more laudable terms as a way to change the world we live in? Well, whatever your opinion, what can’t be disputed is that its strength lies in its popularity. Facebook’s user base runs into billions, and other social media platforms like Twitter and LinkedIn are doing their utmost to close the gap. Continue reading…