Why Is Viral Marketing So Effective?

What’s the link between the YouTube video of a naked Mancunian smashing into the glass door of a Spanish tennis court and global advertising? At first sight, nothing: the former is funny and entertaining, the latter is purely business. However, there is a link and it’s one that can make a significant difference if you’re involved in the world of advertising or marketing. The link is ‘viral’ – in other words popular. Continue reading…