If the whole subject of Google’s recent mobile-centric algorithm change somehow slipped you by, well let’s just say you must have found a pretty quiet rock to hide under!
When SEO first emerged as a concept just a few short years ago, it was a simple and purely optional marketing tool you could take or leave as you wished.
As time moves forward, the world’s major marketing gurus are beginning to deliver entirely mixed messages about the importance of SEO for websites.
If your business is looking to make a bigger impact and target a larger share of the market, here’s a question you might want to ask yourself.
Why are some websites better than others? You won’t be surprised to hear that that’s a question we’re often asked.
Designing any website for a mobile phone is a challenging experience. As clever as the technology of the smartphone is these days, there are still certain inherent problems that the mobile website designer has to overcome if he or she is to make the website as effective as it can possibly be. The screen size of the mobile device itself is limiting, and affects the type of content that can be incorporated into the overall design: similarly the site architecture will have to also be simplified, because moving around and navigating mobile websites is much more difficult on a mobile phone than a conventional desk top or laptop. One thing that is often overlooked is the relevance and importance of download speed. As smart as a ‘smart’ phone is, it can’t download and process information currently at anything like the rate of a traditional pc. It is considerably slower, and therefore this needs to be born in mind by the web designer. Continue reading…