First impressions count when your mission is attracting people to your website, and as we are sure you are well aware – there are some questionable websites out there.
Outdated design, ultra-slow loading time on pages and absolutely no idea where to direct you for what you want. If your website is like a puzzle for a user to solve, you are not retaining users who want a simple solution – get in, get what they want and get out easily.
At the end of the day, your website is subservient to small attention spans, and they are getting smaller and smaller as the years progress. If your website takes more than two seconds to load then you have probably lost close to 50% of users straight away. It’s a scary revelation – but it is based on fact.
How do you win over the higher percentage of users and guide them simply to what they want the way they want it? Living past your good first impression is the answer.
Great design is instantly relatable to the target audience and is instrumental in establishing your brand to users.
At one point, simple website designs would be acceptable – but that would have been at a time when mobile and tablet devices were not the most prominent form to browse the internet. Your design can become outdated extremely quickly, which is why you always see major brands constantly changing things in design, slogans and messages.
You need to keep fresh in how your website design is presented, not to mention how it looks on multiple devices.
Responsive website design Stockport is no longer an option for businesses with an online presence – it is a necessity for survival.
Over 60% of today’s users will not stay on a website that does not fit onto their devices and look presentable. They are quickly making their way to a competitor site that is prepared to meet this demand.
A business website needs to have a touch screen, single column and scrolling ability to match every type of technology. This allows for users to effortlessly transfer between a work desktop to a mobile device whilst travelling to a home-based tablet without losing the experience – or the business.
This is what powers your lead and conversion rates through fine user experience, and it plays the bigger role in retaining and attracting users by giving them what they want.
You only get one chance to make a first impression, and you can have everything a user needs – but not having up to date Stockport website design across the board makes it all for nothing. Contact the team at Search and More today to make your first impression the only impression you need, and help with attracting people to your website.