The internet opens up a whole new world of information and opportunity.
If you run a small local business then the internet can be your passport to opportunity and greater online profitability. There’s only one problem that needs to be overcome before you can capitalise on these rich opportunities, and that’s creating a website design that’s both great to look at and intuitive to use. If you’re currently considering creating a new business website then there are all sorts of different options available to you.
You could, for instance, go down the route of employing a specialist website designer and commissioning a bespoke package, or you could use one of the industry-standard packages like Dreamweaver. Both of these options are viable and effective solutions, however, they do come with their own inherent problems: Dreamweaver can be tricky to get to grips and you’ll need to spend some time learning about its idiosyncrasies, whilst bespoke website design won’t necessarily come cheap.
Now if there was an affordable and intuitive content management package available, wouldn’t you be tempted to give that a try?
Well, WordPress provides such a package. It’s probably the most user-friendly, intuitive software package available today. It’s so simple to use that you’ll be able to get your site up and running in no time at all. What’s more, because the software is open source it won’t cost you anything to set up. But the question most small businesses will probably want answering is – is WordPress the right choice for us? Well, hopefully the following information might answer that question.
Why choose WordPress?
The major advantage of WordPress is that it not only takes a few minutes to set up, but once it’s created you’ll then have access to countless online free or paid themes. These can help to make your website look professional right from the off, and that has to reflect well on your business. What’s more there are all sorts of plugins and widgets that you can add to the site over time to make the website even more interactive and user-friendly.
Do you have to be an expert to use WordPress?
The good news is you don’t have to be a computer boffin to make a WordPress website work effectively. Anyone is capable of creating their own site using this software package. The only skills you’ll need are the ability to write good quality content and some basic computer skills so that you can add this content to your new website. If you can post on an online forum, then you’ll be able to do this too. Obviously if you employ the services of an experienced website designer, you’re more likely to get an all-singing and all-dancing website straight off, but you won’t necessarily need this straight away. WordPress has a low learning curve: as you grow more confident and learn more about the software, you’ll be able to add new designs and utilise some of the concepts created specifically for WordPress which will help your site to grow and make an even greater impact.