When you sit down with a Stockport website design company to update, develop or re-invent the wheel that is your company website, some considerations need to be a prime focus for everything to run smoothly.
Let us look a bit closer into those areas that are going to help you achieve the best result for your website design.
Before any redesign process is to begin, it is important to clearly define what your goals with the redesign are.
The project may be towards improving your overall user experience through responsive website design Stockport, increasing your sales or improving your brand awareness. Once these goals have been defined, you have a better idea of the changes that need to be made to achieve them. Identifying these goals helps to guide the design decisions and keep the focus on achieving specific outcomes.
Good design is not just about how pretty your website looks, it is about how it feels and navigates to the user.
Good design ensures that the website is easier to use, especially for those all-important first-time users who discover your site’s ease. When a user cannot find what they need with ease, they will leave the site without buying what they came looking for and without reading any content.
Good design is making sure that your users don’t get lost and feel at home with your brand.
Content dictates what a great website is, which is why your content needs to be well-written and easy to read, relevant and useful and constantly up-to-date.
Good quality in terms of text, formatting and images needs to be consistent regardless of whatever platform it is viewed upon and structured logically so that visitors can easily find what they want.
Don’t Forget the Goals
Constantly ask yourself about your goals and if every decision you make with your site is advancing towards that goal. If they are not, then they may be areas that are not as important as you believe they are.
Have the focus on your goal, core values, target and what makes the site more engaging and user-friendly. Everything else could just be padding that does not serve a purpose towards them – and an expense that will not bring any returns if it is just a ‘nice-to-have’.
For more preparation on your Stockport website design, contact the team at Search and More today.