Does your business still need a website these days? Static websites may have dominated the internet a decade or so ago, but times move on and circumstances change. We now have numerous channels on which businesses can promote and market products and services: channels like social networks, video communities, forums, blogs and podcasts. Surely these channels can do the job just as effectively?
Social media or website – which is most effective?
Whilst the allure of social media is certainly attractive, it is perhaps not as effective as has been portrayed. Facebook may give you the option to create your storefront online through their Facebook Fan Page, and Twitter, Pinterest, LinkedIn may allow you to build your presence and market yourself and your products through their profile pages, but the drawback is they allow only a certain number of features to help you build a compelling business story. In short the simple truth is whilst social media platforms can certainly help in amplifying your web marketing efforts; if you really want to reach out to your target audience 24 hours a day, 7 days a week, then you’ll need a well-designed website.
So, why go to the expense of investing in a digital ‘shopfront’ to reach target customers? Well, here are 5 good reasons.
The Web has a far wider reach than any other form of advertising. Admittedly it may take time to build up sufficient traffic to your website to make a worthwhile impact on your company’s marketing campaign, but at the end of the day the cost to a business is negligible.
Your website gives you total control
If you want to maintain ownership and protect your company identity, then you’ll need a website. What’s more, as you’ll own your own domain name and website, you can stop third party ads from appearing on your site, interrupting the relationship between you and your customers.
By having a website you are able to control of the way your message is communicated online and create useful, interesting and relevant content which is designed to build trust, answer users’ questions and encourage enquiries and sales.
A website is the central hub for all your business’ marketing activity
Whilst social media is an excellent way to generate interest and engage your audience, your website is the focal point for all of your content marketing activity. Will never get rich through social media platforms: you’ll increase sales and enquiries by bringing your social media contacts to your website where you can provide all the information they’ll need to make their purchase or enquiry.
The Google factor
Despite the undoubted popularity of social media, the majority of searchers still turn to Google (or another search engine) to research products and services. If you have your own website you can optimise it so that people looking for your products and services can find you easily, at the point when they are actively searching.
Managing your data most effectively
Whilst some data is available for your online presences, only a website can give you really detailed information about the way people find and interact with your website. By using this information and regularly updating and improving your website you can improve its performance by generating more enquiries and sales and getting a return on your marketing investment.