Many companies invest in websites then leave them without thinking about how they can be improved – and why their approach should be re-evaluated. If you’re finding that your website isn’t performing quite as effectively as you first hoped it would, here are three top tips to quickly boost site efficiency and pave the way for a more successful future online.
Invest in Analytics
Yes, it’s likely you’ll know when your website is performing well. Online campaigns are successful,# visitor numbers increase, conversion rates are high. Yet it’s much more difficult to know for sure when your website is letting you down – when it can do better – even if you’ve reached your initial targets. Do you know what turns people off when they visit? Do you know what sends them to competitors? Do you know why the bounce rate is high? Most importantly, can you afford not to know? That’s where Analytics come in. A handy tool available from Google, Analytics software allows you to assess the data coming from your website accurately, precisely and in real time, so you can then see what is happening clearly before you make any changes or decisions on the future of the site.
Ask the audience
Although Analytics give an in-depth view of the stats and data associated with your site, it won’t tell you that your best customer hated the video you uploaded, or that a client you’ve wanted on board for a long time couldn’t navigate past the Home page. Sometimes it’s more important to know what not to do than what to do. These are things which can only be communicated through speaking to visitors yourself – so don’t be afraid to ask for feedback. You won’t always get a response – but those you do get could prove invaluable when you reassess the approach and overall popularity of your website.
Speak to the experts
Expert support and advice is essential if you’re looking to really boost the reach and return your website brings to your business. Clients come to you because you’re experts in your field – but it’s unlikely that you appreciate the ins and outs of SEO, web development and online marketing. That’s why it’s always a good idea to consult with someone who knows exactly what they are looking at – a person who can evaluate your website and sum up what needs to be done quickly and concisely. Having trained experts on hand also eliminates the need for you to spend hours poring over Analytics or holding fruitless meetings to ascertain what happens next with your site – saving you plenty of valuable time and money wasted on ineffective campaigns and SEO in the long-run.
For more information on building fully-effective websites, speak to us at Search and More today.