website decision making

Could a parallax website design be the right choice for your business?

If you’re contemplating redesigning your website and are looking for the very latest in design, functionality and appearance, then a parallax scrolling website could the perfect choice for you. Parallax website design can enhance the user experience and make a website more visually appealing.

What exactly is parallax design?

Well, parallax scrolling is essentially where a portion of the website moves at a different speed to the rest. This creates a sort of 3D effect and adds an illusion of depth. The concept was originally used in scrolling video-gaming. However, the concept has now been applied in website design. Parallax scrolling allows the background of the website to move at a different speed to the rest of the page. The upshot is that you can now deliver a website that is both visually stunning and compelling.

What are the advantages of parallax website design?

Parallax website design is great for attracting visitors and retaining interest

With its page depth and animation parallax website design has the wow factor. Great visuals attract new visitors. They not only grab attention, but they also encourage visitors to stay on site longer and pay heed to the content. When your visitors first see your website, the images of parallax design are more likely to interest them, grabbing their attention and focusing them on the content. As they begin to scroll down, the parallax effect can interest viewers, keeping them on your page longer.

Parallax design gives websites a competitive edge

Parallax design is a relatively new concept, and consequently many viewers are not yet used to seeing it. Its very novelty means that it is likely to get a website noticed. One visitors start to play with the site they quickly get drawn in and start to engage with it. The longer visitors stay on a website, the more likely they are to do what you want them to do, whether that’s liking something, buying a product or service or responding to any call to action you put before them. Parallax design can therefore give your business a competitive edge.

Parallax design helps the visitor to focus on the content

Because of the differential-focusing effect of parallax design, you can get the visitor to focus on the content you want them to. You can blur the background so that anything in front of it stands out. This characteristic means that you can easily draw the visitor’s focus to where you want it.

How much parallax should a website use?

Well, that depends on a business’ goals. A small amount of parallax website design can draw a visitor in and encourage them to read further. The first few seconds are crucial for websites. If a visitor’s interest is immediately stimulated they’ll probably stay on the site longer. A larger amount of parallax design used throughout the website can help the users engage with your content and buy into your business’ narrative. Parallax design can be immersive and can bring a narrative to life.

Are there any disadvantages to parallax design?

  • Although parallax design can be visually stunning, it is probably best when used sparingly. If you want the user to solely focus on the content, then parallax scrolling could be a distraction. So for text-based articles or news stories, parallax design is probably not ideally suited.
  • Most parallax websites only have a single long page which the visitor scrolls down. Although this can look attractive, it can have a detrimental effect on page loading speeds and SEO.
  • A single page website only has one set of Meta information, one effective H1 tag and one URL: so SEO could suffer.
  • A lot of information and images on one page can cause slow loading times and lead to visitor frustration.
  • Parallax design isn’t compatible with responsive and mobile design.
  • No internal page linking throughout the website

For more information on parallax website design, or to talk to one of our professionals about the website design services we have to offer at Search and More contact a member of our team today.

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