Refresh vs. Redesign: Know the Difference

Every once and a while, your website may get a little tired, become difficult to manage and require some new touches. You may think a simple rebrand is the solution – or maybe a full update. If you are wondering which option for your business and are unsure of the difference between refreshing your website or redesigning it – let’s look.

Website Refresh

Having your website refreshed is like adding a new coat of paint or furnishing to your home. It is not resource-heavy and has many positive aspects.

A refresh allows smaller changes to happen to your website that keep it in line with the latest technology, customer needs, products and styles whilst saving a lot of upfront expense. When refreshing your website, constantly monitoring its performance is required to ensure that your small changes or updates do not have a negative impact.

The key drivers behind a refresh would be improving your Search Engine Optimization (SEO Stockport) – and updating your company logos, typeface, colour palette and graphics. Refreshing also concentrates on updating promotions and copy and eliminating dated content. You can also improve your UX, filters, drop-down menus and highlights of new content under a refresh operation.

Website Redesign

With a website redesign, it means the existing website will be completely scrapped. Website redesign starts from the ground up with a process to build new content, greatly improved UX, SEO and a new content management system (CRM).

With so much work going into it, it is resource-heavy – but why would this be a more appealing option over a refresh?

A website redesign greatly improves your digital strategy for content marketing, social media, advertising and SEO. If you have been operating with a website that does not employ responsive website design Stockport, a full redesign will incorporate this so that you reach a wider global net of customers using handheld devices and rank much better on search engines such as Google and Bing.

A redesign can also be more cost-effective if the aim is to drastically increase the functionality of your website, especially if a stagnant website is without resources to analyze data. Redesigning your website will position you to do small refreshes when required from a starting position. A redesign can also incorporate those rebranding ideas, such as new logos, typeface and colour palettes whilst also demonstrating core messages and products.

Still Unsure?

Whether it is a fresh coat of paint or new functionalities to meet the 21st-century online movement, there are understandably a lot of areas to consider. At Search and More Stockport website design, our team work with you to find the best possible solution – separating the must-haves from the nice-to-haves to make sure that you get a solid return on your investment.

Contact our team today to discuss the best solution for your website in a refresh or redesign strategy.

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Since working with Jason from Search and More we have built up an excellent relationship with both him and his company. We truly feel that they are interested and committed to improving our on-line presence. From creating our weekly blogs right through to totally re-designing our website to ensure that it is ‘mobile friendly’. I would say that Search and More have become an integral part of our business and I would recommend their services whole heartedly.

Graham Slater – Haven IFA

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