Every once and a while, your website may get a little tired, become difficult to manage and require some new touches. You may think a simple rebrand is the solution – or maybe a full update. If you are wondering which option for your business and are unsure of the difference between refreshing your website or redesigning it – let’s look.
Having your website refreshed is like adding a new coat of paint or furnishing to your home. It is not resource-heavy and has many positive aspects.
A refresh allows smaller changes to happen to your website that keep it in line with the latest technology, customer needs, products and styles whilst saving a lot of upfront expense. When refreshing your website, constantly monitoring its performance is required to ensure that your small changes or updates do not have a negative impact.
The key drivers behind a refresh would be improving your Search Engine Optimization (SEO Stockport) – and updating your company logos, typeface, colour palette and graphics. Refreshing also concentrates on updating promotions and copy and eliminating dated content. You can also improve your UX, filters, drop-down menus and highlights of new content under a refresh operation.
With a website redesign, it means the existing website will be completely scrapped. Website redesign starts from the ground up with a process to build new content, greatly improved UX, SEO and a new content management system (CRM).
With so much work going into it, it is resource-heavy – but why would this be a more appealing option over a refresh?
A website redesign greatly improves your digital strategy for content marketing, social media, advertising and SEO. If you have been operating with a website that does not employ responsive website design Stockport, a full redesign will incorporate this so that you reach a wider global net of customers using handheld devices and rank much better on search engines such as Google and Bing.
A redesign can also be more cost-effective if the aim is to drastically increase the functionality of your website, especially if a stagnant website is without resources to analyze data. Redesigning your website will position you to do small refreshes when required from a starting position. A redesign can also incorporate those rebranding ideas, such as new logos, typeface and colour palettes whilst also demonstrating core messages and products.
Whether it is a fresh coat of paint or new functionalities to meet the 21st-century online movement, there are understandably a lot of areas to consider. At Search and More Stockport website design, our team work with you to find the best possible solution – separating the must-haves from the nice-to-haves to make sure that you get a solid return on your investment.
Contact our team today to discuss the best solution for your website in a refresh or redesign strategy.