Web design a key factor for the website success. If your website is not responsive in its design, then you are responsible for the business you are losing every day.
That sounds like a bold statement but it is backed up with truth, because you may not be aware of the amount of influence responsive web design has on users in today’s marketplace. In 2015, Google made a change to the search engine algorithms which now factor into a website’s mobile presence as a ranking signal.
What that means to you is that if your website does not meet with the compatibility of a mobile phone or tablet device, then your customers are now shopping elsewhere regardless if you are the best at it or not. If you are currently seeing your competitors have a surge in business and stature, you should take to thinking that the business they have gained to have such traction could have been people who found your website first and left because of awkward use on a mobile device.
If you want a percentage of users who have left unresponsive websites to a competitor that has one – try 40%.
What is a Responsive Website?
Responsive website design Stockport is when the experience is based on the device that is being used to access the website, such as smartphones or tablets. These devices take up the most percentage of online searches in today’s market.
If you find that hard to believe, maybe you would be shocked to learn that over 2 billion users utilise smartphone devices for online use – and that was back in 2016.
Now, with search engines heavily favouring responsive websites in their rankings, if you are not operating a responsive website for your business you are not showing up anywhere to be found. The importance of responsive web design is that it provides an optimised browsing experience ideal for laptops, desktops, tablets and mobile devices.
Previously, many business owners would fork out a fortune to have two websites for their business – one responsive and one not. Today, more business owners are forward-thinking into having just one website that can do it all – and that needs to be you also.
Why it is so Important
As a business owner, reaching every customer possible is a natural requirement as web design a key factor for the website success. This includes those in the large percentage of mobile device users currently not seeing your business as an option.
By catching up with a responsive design, you are opening up your channels to consistent increases in lead generation, sales and those all-important conversions. By being responsive, you have access to all of the analytics, tracking and reporting within a single place and you can develop a strategy to stay ahead of your competitors (as well as keeping those users from switching from your site to theirs.