Does Your Website Lack The X Factor?

So you want to create a new website: a website which will help you connect with customers and which will improve the profitability of your business?

Where should you start? Well, for a start you’ll have to make sure your website designers get all the aesthetic and technical details right. You’ll want a site that is functional, usable and interactive, and you’ll also want a site that has great visual design qualities, good navigation, great content and effective online branding.

But the question is are they the only qualities your new website will need?

Is a successful website just a sum of its aesthetic and technical parts? Well, the web designers at Search and More don’t think so. Whilst we appreciate the importance of all the technical stuff and value good looks and great performance, we also know that the very best websites also have the X factor: that is, an ability to talk to and engage with customers. Is your existing website currently missing this extra factor? Well, hopefully the following tips might help you put that right.

Let your website talk to and engage with customers.

Your company website is your portal to the world, so it’s important that it makes the right impression. It has to attract viewers, and once it’s successfully dome that it needs to provide the sort of experience that will keep them there and keep them coming back for more. It needs to be a platform for your ideas and your products, so the information you provide should be interesting and appealing.

How can you achieve all of these things? Well through content. Content that is not only interesting and good to read, but also engaging. What sort of content are we talking about? Well, any content really which resonates with an audience. What we mean by that is content that you think your readers will warm to. You might want to include company success stories, staff biographies, detailed information about the products and services you provide. In essence what you should be including is any content about your company that you believe is interesting and make you stand out from your competitors. If the information is good and interesting, then it will speak for itself. You could also include some of the following suggestions:

  • Intriguing company insights.
  • Links that keep your customers hooked.
  • Ideas or concepts that your users will remember.

Keep your website content focused and to the point.

Do your customers want to know about your business strategies or how well you’re doing? Well, no – not really. What your customers are interested in is whether they can trust you and whether other people have found your services and products useful. So your content needs to focus on this and this alone. Don’t overcomplicate what you do, and don’t get carried away on the keyboard. You can say things just as easily in a sentence or two, as you could in a wordy paragraph. So keep your content straight and simple, but don’t make it so straight-laced that it becomes a chore to read. If you reread your content and find it interesting, then other readers probably will too. All that matters is that your content remains interesting, personable and easy to read.

Share to show you care.

What have businesses and relationships got in common? The answer is they both depend on sharing. In fact any sort of relationship, be that personal or business, will not survive without it. What should you share? Well, any content that customers would find appealing, and any information that you feel your customers would benefit from knowing, things like product reviews, hints and tips and company insights. It’s particularly useful to share information and feedback from your customers to as this will make them feel involved and appreciated. If you haven’t yet started a company blog, then get one up and running as quickly as possible, as blogs can help to drive more traffic to your website. You can use your blog to educate your readers. Tell them about your success stories, ask for their opinions and use them as a sounding board if you’re considering launching new products.

If you’d like further information about effective website design and creative content marketing, call Search and More on 0161 669 5544.

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