Why are some websites better than others? You won’t be surprised to hear that that’s a question we’re often asked.
Our answer is always the same. The best websites are successful because they’re well-thought out, well-designed and fully developed. Good website design and development is actually crucial to this success. When a business gets its website design right, it will thrive: customers are attracted to it and will stay longer because all the information they require is at their fingertips. Get the design wrong however, and it can ruin the business: customers will either fail to notice your site and the products and services you’re offering, or bounce away from the site and go to one of your competitors. It really is as simple as that. Well planned and executed website design and development will determine whether a business succeeds or fails.
So what is effective web design?
Well it’s not just about making a website look good or impressive, though of course that is important in its own right. Effective website design should also incorporate all the modern useful technological features that are available, so that visitors can find the products and services they’re searching for quickly and efficiently. What businesses want is for visitors to stay on the site for as long as possible, therefore it’s important that the website also delivers what it promises.
The very best websites share one fundamental characteristic, and that’s ease of use. Simplicity may not be at the top of some website designers’ list: many like to incorporate all the technical gadgets and gizmos they can lay their hands on. Unfortunately they’re missing the point. Sometimes less is more. There’s no point cramming everything onto a website if it causes the user to get frustrated and irritated. Too much information can distract and confuse. Simple sites designed with a user in mind will deliver all the necessary information and be quick to load. This speed of use is vital to retain customer interaction.
The best website designs have a logical and easily navigable layout.
Clever website designs colour-code so that the various available product ranges that are available are all grouped together and easy to locate. The best website design should be intuitive and rational. A simple menu of products and services will make the user experience more satisfying. If all the navigation buttons are clearly visible at the top of the site page, and ordered in a logical manner, visitors will find it easy to move through the site and progress from one page to the next.
A good website design also makes allowances for any future development and refinement of the site. They are scalable. Businesses grow when they get the right level of custom: websites should be capable of doing the same. Designs need to build this inbuilt functionality so that there is ample scope for the future development of the site as the business expands. The design should be such that the development takes place smoothly and seamlessly.