That’s unquestionably is the question that we’re asked most frequently at Search and More. Why is good and effective website design so important for successful business growth? Well, hopefully we can answer that question for you and demonstrate that not only is good website design and development important, it’s actually crucial. If your business gets its website design right, it will thrive: customers will be attracted to your website and will stay longer because you’ve given them all the information they require: this is particularly the case if your website designer has presented this information in a sympathetic and intuitive way. Get the design wrong, and it can ruin the business: customers will either fail to notice the products and services you’re offering, or bounce away from the site and go to one of your competitors. It really is as simple as that. Well planned and executed website design and development will determine whether a business succeeds or fails.
So what makes some website designs better than others?
Effective website design doesn’t simply rely on making a website look good and impressive. Of course that’s important, as anything that’s visually appealing will attract more readily than something that’s dull and uninspiring. But effective website design should also incorporate all the modern useful technological features that are available, so that visitors can find the products and services they’re searching for quickly and efficiently. What businesses want is for visitors to stay on the site for as long as possible, therefore it’s important that the website also delivers what it promises.
All good websites share one fundamental feature, and that’s ease of use. Simplicity may not necessarily sit comfortably with some website designers who would love to incorporate every technical gadget and gizmo given the chance, but they’re missing the point. There’s no point cramming everything onto a website if it leads to visitor frustration and irritation. Yes, it’s important to include all the crucial information onto the site, but sometimes less is more. Too much information can distract and confuse. Simple sites designed form a user’s point of view will deliver all the necessary information and be quick to load. This speed of use is vital to retain customer interaction.
Web designers also have to ensure that the layout of a site is logical and easily navigable. It’s often best to colour-code so that the various product ranges that are available are all grouped together and easy to find. Good website design should be intuitive and rational. A simple menu of products and services will make the user experience more satisfying. If all the navigation buttons are clearly visible at the top of the site page, and ordered in a logical manner, visitors will find it easy to move through the site and progress from one page to the next.
A good website designer will also make allowances for the future development and refinement of the site. Businesses grow when they get the right level of custom. Websites should be capable of doing the same. Designers need to build this functionality into the design so that there is ample scope for the future development of the site as the business expands. The design should be such that the development takes place smoothly and seamlessly.
There are undoubtedly cost-effective, off-the-shelf web design products available that businesses can buy in. There’s nothing wrong with these per se, but it’s preferable to commission a bespoke design and employ the services of a competent and experienced website designer like Search and More. We know what we’re doing and understand the particular needs of the business. After all, the website is the key to future profit. Doesn’t it make sense therefore to choose a designer who fully understands what your business needs and can deliver exactly what you’re looking for?